Here’s a story about two of our tour clients, who are best friends.

Meet Liz and Susan. They’ve booked a trip with Italian Fix every year since 2015. It’s become something of a ritual for them, one of the many ways they keep their connection strong, to one another and to what lifts them up individually.

It’s also a little lesson for all of us in nurturing friendships. Read on…


Letter from our founder, Bianca Gignac:

Many of us can count the childhood friends we’re still tight with on one hand. People who were so important to us when we were young can end up drifting away as our lives get busy and we get pulled in different directions and toward new interests.

That’s why meeting Liz and Susan — childhood friends who despite the physical distance between them make a point of staying close — has been so refreshing.

“We became friends when we were freshmen, so we were 14, and we were very close, right from the get-go. We’ve always been close friends. You know, we’ve gone through life together,” says Liz.

But despite the fact that they didn’t live that far from each other back then, about half an hour, they’ve never lived in the same town.

Since then, they’ve only moved farther and farther apart.

“As soon as we finished high school, she went to nursing school and I went off to university, and then our lives were very different,” Liz told us. “I started moving around a lot — in the first seven or eight years of my marriage I probably lived in four or five different locations, different countries, different states. Once we had kids, my husband and I committed to living in one place for a long time, but even before they finished high school we started to move around again.

“And Sue also, I mean she’s basically lived either in New York or Los Angeles. And then during that time she also traveled a lot.”

Keeping connected.

Many relationships wouldn’t have weathered the uprooting, the distance, the demands of day-to-day life pulling focus. How did Liz and Susan manage?

One way was by traveling together.

“We went on a trip to Italy, a group of women who had all been friends in high school but who had all kept in contact. This was less than fifteen years ago, when Sue had just met her second husband. And we were in Italy and he sent her flowers and called her and emailed her and we were all like schoolgirls again. It was fun that we were all so giddy about this fellow back in New York who was writing her. And it was a wonderful trip and it reunited all of us.”

Then a few years ago, Liz and Susan discovered Italian Fix, and were able to recreate that same camaraderie with a new group of women, minus the stress of having to coordinate everyone’s busy schedules to make it work.

The tours have become a way for the two of them to nurture their own relationship, while making new friends too.

“It’s a story of women, it’s the way women are, and that’s what I love about it. I mean, I love connecting with women and having women friends, and you know, hearing all about them and what’s going on with them. I’m thinking of all of the women I know and the effort that they’ve made to stay connected to each other even though they live great distances apart. I think women have a need for that more than men do really. Or, not that they have more of a need for it. Men have a need for it too, I’m sure. It’s just that women are more ready to act on it.”

Friends across generations

A question we get asked a lot at Italian Fix is, “Will I be too old/too young for the group?”

We always answer that the women on our tours range from 20-somethings to 70-somethings, and it just works.

We’re all looking to add a little magic to our lives, no matter how old or young we are.

This is something that Liz already appreciated in her own life.

“That’s one of the things that I love about Maine. Maine socially is a very multi-generational place. Even though my daughter, Annemarie, is 35 and I’m 68, we have lots of mutual friends that are both closer to my age and closer to her age, which I love.”

That that happens to also be part of what defines an Italian Fix tour has been a bonus.

“What I loved about the Cinque Terre trip was that there was a group of people my age, and then there was the fun group, the young girls, and it was so much fun just getting to know them, watching them and seeing what was going on. It was really fun.

“You know, part of it is the women that you attract. I loved being with each and every one of them. I learned something from each and every person on the trips, which was very nice.”

Another bonus? Italy.

What else keeps Liz and Susan coming back to Italian Fix year after year for their annual Italian reconnect?

Location, location, location!

“These trips are definitely special. The trips I’ve been on with you I think were unique, especially the Sicily trip. It was just so much fun traveling around.

“And then of course you have such a great country that you’re taking us all to. I love Italy, I’ve always loved going to Italy. I just love the people. I mean, the scenery is beautiful, but more than the scenery, I feel like it’s so welcoming. More than most of the other European countries. I think that the Italian people just really go… not that they go out of their way, it’s just that it’s inbred in them to be welcoming. I don’t think they have to work at it, I think it’s just who they are. And so when you’re there, interacting with them, it’s just such a pleasure.”

Sticking together

Friends who make plans together stick together, because like Liz says, “You both recognize the value in the friendship.”

Italian Fix tours have become a touchstone for many of our guests, a place for lifelong friends to connect and for new relationships to begin.

Groups of women who didn’t know each other a couple of years ago decided almost unanimously to travel together again. What can we say? We are a magnet for some of the most wonderful women out there!

New friends met last year will be old friends this year, this year’s newcomers will be next year’s old friends, and so it goes.

Isn’t it time you devoted a week to friendship?

I’m happy to call many of our clients good friends.  Work might be “just work” to so many people,  but this company, along with being a wife and mother, is actually my absolute passion and joy and a path I feel so grateful to be on.


Now, I’d love to know this.

Do you feel like traveling around the world and hanging out with wonderful women is your definition of living well?

Can you relate to Liz and Susan?

Do you dream about a fun trip with your bestie?

With our payment plans (starting at $519 for 9 months for early birds on our Cinque Terre tour) and a trip already laid out, it’s easy to say yes.

Neither of you has to “do the work” of organizing and researching. You just book it, and you’re in!

And you’ll actually have time to connect as you’re chillin’ in the colorful villages of the Cinque Terre, on a Positano rooftop bar or in the wild Sicilian countryside. For days on end.

The boom boom boom coolest thing? This is YOUR life. You get to choose YOUR own adventure. We’re just here to help make that adventure more magical.

Know that we’re all in this together.

Bianca Gignac, Founder,  Travel Beautifully Media Inc. 



P.S. May I ask you a tiny favor? If you have a friend who would love to do this someday, could you share this story with them? It’s a little love and I-see-you admiration you can send her way. Encouragement can be EVERYTHING at certain points in life, and it’s always nice to spread a bit of positivity around.