Laura Belgray

A writing class…

in one of the most beautiful spots in Italy.

Need we say more?
No, but we will.

Picture this:

Sunbaked cobblestones beneath your feet.
Renaissance masterpieces everywhere else.
A fresh June breeze. A velvety cappuccino.
Someone playing the accordion nearby, straight out of a Fellini movie.
You, turning to the first crisp page of a handbound Florentine notebook.
And learning to put power and personality into everything you write.

Those are a few no-brainer reasons to join us.

THE SKINNY

Writing workshop in Italy with award-winning copywriter Laura Belgray.

Stay in the European cradle of art and culture.

Create copy you love so much you’ll wanna marry it. (And honeymoon in Italy, of course.)

Give fresh life to your business, blog, or personal writing project.

Go home motivated to write your booty off.

Date

June 28-30, 2019

Location

Florence, Italy.

Here are some other tasty whys.

You need a lightning bolt of inspiration. And it’s more likely to strike on a jasmine-scented balcony than in your disinfectant-scented local Starbucks.

You want all your words to grab the reader by the meatballs and sound unmistakably “you.”

You want to hear, “Yours are the only emails I always open.”

You want your creativity in not merely high gear, but “didn’t know I had it in me” gear.

Stuck at the starting point? Of everything? Not after this.

You want to write words that make people crush on you, buy from you, share you, stalk you, want to wear you like a skin suit.

Linguine. (Making sure you’re paying attention.)

2 words: Content. Machine.

3 words: Business. On. Fire.

For once, you can be the one posting that obnoxious picture of your laptop and a glass of wine in front of the Duomo.

Caption: “My office for the day! #lovemylife”

Future best-thing-you-ever-did, for your
business and your life. Says our
psychic source.

This is for you if you keep saying you should invest more in memorable experiences instead of more stuff.

Meet my smarty-pants friend Laura Belgray. And me, Bianca.

We teamed up because we love having a good time in our work. And we think you do too. Creating doesn’t have to be solo, at your computer, with a blank screen and a feeling of, “Do I have to?”

We both go through ebbs and flows (is that a plural word?) in our creative businesses, and we know:

1) How crucial it is to recharge that spark.

2) That it takes something outside your routine — with feedback, new ideas, new surroundings, new connections, and OK, maybe some great wine — to expand your sense of what’s possible for you.

We also know it takes guts to live this way. A touch of “f*ck it. I’m doing this.”

Maybe you’ve got a heaping abbondanza of that.

What you don’t have is a surplus of time.

Time to figure out the perfect vacation and organize a dream posse of people. Or time to waste on a less-than-perfect anything.

So we’ve planned it all out for you, hand-picked the place, hand-picked the people, and crafted the best workcation you could dream up.

That’s an invitation, BTW. Come to Italy so we can all hang out.

It’s going to be part work, part ‘cation, part mind-meld powwow, and then a whole lot of Italian hedonism (AKA carbs and wine).

The WANDERLUST enabler.

BIANCA HELPS BUSY PEOPLE TAKE BETTER VACATIONS. SHE’S THE CEO OF TRAVEL BEAUTIFULLY MEDIA INC. SHE HOSTS YEARLY EXPERIENCES IN ITALY FOR WOMEN VIA THE ITALIAN FIX BRAND.

Bianca’s unique blend of personal development fused with pinch-me-this-is-awesome travel experiences means guests return from their travels with so much more than a “vacation.” She believes that creativity, new skills, lifelong friends, and memories are worth cultivating to build a more exciting business and life.

Landing in a tiny village in the Cinque Terre a decade and a half ago, quite by fluke, with 100 bucks to her name and a plane ticket departing Italy the next day, she met her husband. Of course, as transcontinental love affairs do, it shaped her life forever.

Bianca ended up moving to Italy. She has lived and worked there, so her unique point of view makes it easier to help her guests feel like locals, without actually having to marry someone.

Bianca now lives on an island in the Pacific Northwest of Canada with her husband and daughter, Flora. They live in Italy during the summers.

The Word Wrangler.

LAURA HAS BEEN AN AWARD-WINNING PROFESSIONAL COPYWRITER FOR NEARLY TWO DECADES. HER LIST OF CREDITS AND CLIENTS INCLUDES NEW YORK MAGAZINE, NICK AT NITE, TV LAND, NBC, BRAVO, USA, FANDANGO, AND MANY MORE.

{*Name drop alert*} Celebrities who’ve read her words range from classic TV icons like Adam West (Batman) and Mr. T to household names like Kevin Hart, Tina Fey, Kathy Griffin, Alec Baldwin, Amy Poehler, Kelly Ripa, and Steve Harvey.

Fun fact: she taught the late Sherman Hemsley, AKA George Jefferson, how to moonwalk.

Through her company, Talking Shrimp, Laura parlays her skills at helping TV networks stand out to helping bloggers, entrepreneurs and business owners do the same, especially online. She’s worked one-on-one with hundreds of private clients to create copy and content that’s entertaining, compelling, and money-making.

She blogs about seriously random topics, even though she’s heard she’s “supposed to” stick to business and copywriting. Screw that.

Recently, Laura partnered with Marie Forleo to create The Copy Cure, the online course that helps you find your voice, and sell your anything.

Most relevant of all, she loves teaching in person and traveling in Italy. Her dream in life is to rev up your writing while eating gelato. You can have some, too.

Leave Italy with tangible skills to transform your life and work. Pinky promise.

Mindset and motivation.

Master the “art of the start.” Leave Italy knowing how to start writing anything, whether you have too many ideas or zero. Arrivederci, writer’s block.

Fall in love with writing again.

Writing — including for your business — can become your favorite obsession. Even if now, you’d rather eat shards of glass while listening to smooth jazz covers of Ace of Bass.

Write with power and personality.

Learn to inject storytelling, flair, copycat-proof word pictures, and that can’t-look-away hook into anything you write.

Shake off the stiffness.

Do your words come out all “professor-y”? Like Sales Robot 2000? We’ll loosen up your style so it sounds human. You can’t have personality if you don’t sound like a person.

Name-storm.

Go home with Laura’s personal bag of tricks for when she needs a killer title, headline, tagline, course or product name.

Topic Thunder!

Thought-starters and ideation tools to make you an unstoppable force of creativity. Get tons of inspired ideas for blog posts, articles, stories, or other nuggets that you’ll actually be excited to write and share.

Easy “cheats” for structure struggles.

Are your thoughts all over the place? Don’t know how to make them flow in the right order? What if you didn’t have to? (Cue chorus of angels.)

Come-hither copy skills.

How to find words that act like catnip to the people you’d most love to work with, and keep it fun without being unprofessional.

Website wow factor.

Get a piece of your website copy kicked off right, or written better — like your homepage, tagline, or your #$@!%ing About page.

What this is. What this isn’t.

This is not:

A big stuffy conference.

A cheesy meeting with nametags and awkward introductions.

A course on book structure or getting published.

A straight-up “sales page course” dwelling on conversion rates and button copy.

The kind of thing you do every day. That’s the point.

THIS IS:

A bold investment in you that sends your brain a memo: “I’m a person who makes bold investments in me.”

A relaxing get-together where we tackle tangible projects and get them going.

A choice to move forward in 2019 so you can look back and say, “I kicked major butt this year.”

A unique chance (that doesn’t come around often) to learn directly from a pro in a live, hands-on style. (Laura charges big bucks for one-on-one and this is insane value for a whole weekend.)

Authentic connections with real people. Adventurous people. People with ambitions just like you. Our guests regularly come away with new besties. Some plan vacations together year after year. Some have even started businesses together. How cool is that?

Suitable for introverts. (Downtime and non-scary activities included.)

Wanna make the most of your time in Italy?

We love helping our peeps incorporate the workshop into a larger trip. Only able to come for the three days? No problem! We’ll make sure you get the best inside intel on where to stay, where to eat, and what to do in Florence. You get:

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    The non-googleable stuff.

    Wanna find stuff not listed on TripAdvisor? Things that don’t exist on the internet? (Imagine that!) Stick with us. You’ll get as close to real life as possible (without actually moving in).

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    The insider stuff.

    We know a thing or three about not-to-miss details. Like that you should request a garden table at that unforgettable aperitivo spot under Piazzale Michelangelo. And that the best gelateria in the city also makes savoury ice cream — do not leave Florence without trying the Tuscan pecorino and gorgonzola flavors! Welcome to feeling like an Italy aficionado.

  • 3

    The no-worries-we-got-your-back stuff.

    Wanna know the worst thing about traveling? Feeling like a clueless tourist. Stumbling around with a map and a prayer. But with us, you’re never alone. You’re with trusted friends. Leave “getting ripped off” and “getting lost” out of your vocabulary. You’re a local now, baby.

Travel with us and tap into The Italian Fix Factor.

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We Speak Italian

Which means you’ll never struggle with directions or the menu, or with anything! Don’t let not knowing the language keep you from a true Italian experience.

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Experience

We have more than a decade’s worth of experience living, working and traveling Italy, which means we know what it takes to have a good time here. Now you do too.

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Fierce Love

We’ve got your back. We protect our people, serve our people and love our people. You travel with a unicorn-powered forcefield of Fierce Love around you. Nobody effs with Fierce Love.

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Connections

In Italy, connections are everything. It’s not what you know, it’s who you know. We’ve nurtured amazing relationships with locals over the years. You’ll get top-notch food, service and smiles because you’re with us.

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Italian Family

We have roots and homes in Italy. We leverage family and personal networks to deliver you value and safety.

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Heart-Centered Service

You’re not a reservation number: you’re an honored guest and you can count on us. We’ve built this business from nothing to sold-out-in-hours tours because we truly care about people.

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The Friend Factor

Ever dreamt about jet-setting with a stylish well-traveled friend who knows the best food, cocktails and shopping in a drop-dead gorgeous place? A friend who’s positive, uplifting and makes you laugh but who’s also super grounded and drama-free? Now you can.

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Gold Standard

You know what sucks rocks? Subpar food, lackluster service and treating tourists like dollar signs. There are tons of tourist traps in Italy and you need to know how to avoid rip-offs (on hotels, meals, taxis and events). We don’t touch dud businesses with a ten-foot pole.

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Best of Both

We really “get” you. We know what you want to see, do and experience in Italy because we were vacationers too. But now we get the nuances and navigate like locals. This unique perspective gives you a “best of both worlds” experience.

A Italian holiday is:

The quintessential Italian city.

Waking up to the sound of church bells. A nonna smiling down at you as she hangs her sheets out to dry. Rows of candy-colored Vespas owned by sharply dressed locals. Black truffle tagliolini in the shade. Negroni on ice in the sun.

Downtime.

Streetside dining as the sun begins to set. Olive pits piled in a tiny bowl. Eavesdropping on a language you don’t know, but you can kinda get the gist. The cool, quiet halls of the Uffizi. A stolen glimpse inside a pretty private courtyard.

Exploring.

Getting lost on purpose in a labyrinth of medieval laneways. Walking the very same streets as Da Vinci, Dante, and Galileo once did. Your bag getting heavy with vintage Chiantis to bring home. Practicing your Mona Lisa smile. She walked these streets too.

Smelling.

Coffee and jasmine blossoms. Warm pastries in the morning. The perfume on a sheaf of handcrafted stationary. Margherita pizza, slightly burnt on the edges. Basil. Fine leather. A man’s cologne. Limoncello at midnight.

Feeling.

Yourself smiling. Like you’re fitting in — you drink your espresso standing up at the bar now. Cobblestones under your sandals. Lemon gelato on your lips. Curious eyes on you (from locals with dark hair). Space for daydreaming.

Seeing.

Kids play in the piazza. The David, finally. A glassblower in his workshop in Oltrarno. Botticelli’s Venus with your own eyes. The sunset over Ponte Vecchio.

OUR TRIPS ARE MEASURED
IN TEARS.

Oh, we know that’s a weird metric. but scads of our clients finish an Italian fix trip with tears of joy.

 

The best events and hippest locales — we’ve picked them out.

The coolest gang of fellow writers — ditto.

The most innovative, creative and inspiring leaders. In a cozy and friendly space.

Are you ready?

“One of the most precious experiences of my life.”

Elien De GreefI’ve spent the last 3 to 4 years going to seminars/workshops and buying a bunch of online programs. Being together with you in Italy made me KNOW that it’s real and that I can really live the life everyone else told me wasn’t “a thing.” This was one of the most precious experiences of my life. Laura, you’re a star.

– Elien De Greef

“One of the best things I did for my business all year. Jump on this!”

Tracy MatthewsWriting interesting copy was a thorn in my side! My stories were getting so boring that even I couldn’t stand myself. Heading to Italy to work with Laura was one of the best things I did for my business all year. Within an hour or two of the start of the workshop, ideas were flowing like a fast-moving river.

Plus, five minutes of Laura’s feedback often results in 10 hours of saved time. Her brilliance is in the details. And duh, all of this happens in the most beautiful country in the world. Inspiration is everywhere. Reserve your spot, book a flight and jump on this opportunity. You won’t regret it.

P.S. I wrote one of the best sales pages ever after the retreat and we had double the applications this year for our Mastermind program.

– Tracy Matthews

“Laura actually made headlines fun.”

Cindy LinLaura is A-MAZING! I felt so inspired after the workshop to keep working on my writing. Her workshop was jam-packed with information, examples and headline ideas I would’ve never dreamt up myself. I love the way Laura breaks down the writing process and actually made writing headlines fun! I cannot recommend this workshop enough. Plus, being in Italy does not hurt at all. 😉

– Cindy Lin

“Now… writing is almost like a game.”

Before this workshop, I kinda dreaded the whole “sit down to write the weekly email” thing. Now, I actually enjoy it. Like “How can I implement Laura’s tips?” It’s almost like a game. And I’ve seen an increase in responses from subscribers too. More people send me a personal email, just to say “Thanks.” How could you not love copywriting after that?”

– Christina Rebuffet

“A game changer… My audience even thanks me for sales emails!”

I was already pretty serious about my copy as I love writing but getting a 3-day pass to Laura’s brain was a game-changer. Every day, I use “tricks” Laura mentioned to make my copy come alive. Now, my audience even thanks me for my sales emails!

Though the daily pasta, fresh seafood and refreshing gelato were not the main goal of this workshop, it definitely gave it extra points of awesomeness.

– Géraldine Lepère

“Life-changing and business-changing!”

Spending time with a roomful of talented and amazing business owners and creative types was a life-changing and business-changing experience. I went to improve my writing so that I could write my book and I would go back in a heartbeat. I even brought my husband and we tacked a few days on the front and back ends and turned it into a vacation. Laura’s witty smarts and Bianca’s warm hospitality was the perfect blend, and I am so, so glad that I invested in this trip and created lifelong memories at the same time!”

– Lisa Fraley

“Mindblowing.”

I thought Laura’s program, The Copy Cure, was the secret weapon in my copywriting arsenal, but spending three days live with her workshopping copy on the spot was mindblowing. Maybe it was the fresh Italian air, or the incredible food made by locals (don’t even ask me how many pieces of that chocolate mint cake I ate), but whatever it was I would do it again in a heartbeat. Laura’s off the cuff and inspiring teaching combined with Bianca’s access to the best of Italy made for the ultimate retreat. I highly recommend it to anyone wanting to up their copy game and enjoy insider access to Italy.”

– Danielle Diamond

WORKSHOP TICKETApply Now!
$2695 USD

JUNE 28 – 30, 2019

YOUR TICKET INCLUDES*:

2-day workshop with Laura Belgray (June 29th and 30th).

Fancy dinner in a top Florentine restaurant with Laura and the group, June 28th.

Closing night party on June 30th.

Private Facebook group.

In-the-know accommodation list + insider travel tips.

Invitation to this event is contingent on the approval of your application.

APPLY NOW

*Please note that flights and accommodation are not included. Accommodation list supplied to all guests.

Limited AvailabilityApply Now!
Premium Ticket | $4890 USD

Want to include airport transfers, accommodation, a walking tour of Florence and Italy travel advice?

YOUR PREMIUM TICKET INCLUDES*:

2-day workshop with Laura Belgray (June 29th and 30th).

Fancy dinner in a top Florentine restaurant with Laura and the group, June 28th.

Closing night party on June 30th.

Private Facebook group.

In-the-know insider travel tips.

Plus, 3 nights accommodation — your spouse/friend stays for free.

Plus, private driver Florence airport pickup/dropoff + hotel transfers.

Plus, full access to Gigi Guides.

Plus, front-row seating at the event.

Plus, unlimited email support for trip planning.

Plus, one 30-minute call with Italian Fix founder, Bianca Gignac.

Invitation to this event is contingent on the approval of your application.

APPLY NOW

*Your flights are not included. Premium tickets include accommodation. The tickets are non-refundable, but they’re absolutely transferable to another person at any time.

Frequently asked questions

What is the schedule?

June 28: 7:30. Dinner together.
June 29: 10:00 – 6:00. All-day workshop with break for lunch.
June 30: 10:00 – 6:00. All-day workshop with break for lunch. After-party.
Sunset: not till almost 9pm! Sweeeeeeet.

Where is the workshop?

In Florence, baby!

Who will be coming?

You’ll get a chance to meet everyone inside of our private Facebook group right away. In the past our guests have loved using this group to mingle and organize travel, meals and accommodation together.

What’s the dress code?

Business casual for the workshop. Night-on-the-town duds for the dinner and after-party.

Are the dinners together paid for?

Yes!

Will we have downtime together?

We’ll have dinner on night one (June 28th), and drinks and nibbles on the final night. These perks are included in with your ticket.

What airport do I fly into?

Florence is served by two airports: Pisa (Aeroporto Galileo Galilei — airport code PSA) and Florence (Aeroporto Amerigo Vespucci — airport code FLR). Pisa welcomes both European and overseas flights, and so you might be able to find a direct flight here from North America. Florence deals only with direct flights from other European countries, so any flight from North America would connect elsewhere before landing here. You can reach Florence from Pisa Airport either by train, bus or taxi/car. Florence Airport connects to the city via bus or taxi/car.

Can I extend my stay?

Great idea. We’ll give you tips.

What day should I get there?

If you’re coming from overseas and tend to get jet lagged, we recommend arriving in Italy or Europe on the 26th, 27th or 28th to get your bearings. The workshop itself begins on Saturday, June 29th, but we are hosting a welcome dinner (included in the price of the workshop) the evening of the 28th so that we can all get to know one another first.

Do I need my laptop?
And do I have to lug it around, or is there somewhere safe to put it?

Bring a laptop, (or paper and pen or iPad Pro if that’s your jam). There’s a safe place to leave stuff.

Will there be Wifi?

Yes!

Can I invite my spouse/friend?

Each attendee will need to apply. Both women and men are welcome to attend. If you want to bring a travel buddy but they don’t want to attend the workshop, we’ll make sure they get invited to the after party.

I have more questions, can you help?

We would love to! Email ciao@italianfix.com.

Are you ready?

WORKSHOP TICKETApply Now!
$2695 USD

JUNE 28 – 30, 2019

YOUR TICKET INCLUDES*:

2-day workshop with Laura Belgray (June 29th and 30th).

Fancy dinner in a top Florentine restaurant with Laura and the group, June 28th.

Closing night party on June 30th.

Private Facebook group.

In-the-know accommodation list + insider travel tips.

Invitation to this event is contingent on the approval of your application.

APPLY NOW

*Please note that flights and accommodation are not included. Accommodation list supplied to all guests.

Limited AvailabilityApply Now!
Premium Ticket | $4890 USD

Want to include airport transfers, accommodation, a walking tour of Florence, and Italy travel advice?

YOUR PREMIUM TICKET INCLUDES*:

2-day workshop with Laura Belgray (June 29th and 30th).

Fancy dinner in a top Florentine restaurant with Laura and the group, June 28th.

Closing night party.

Private Facebook group.

In-the-know insider travel tips.

Plus, 3 nights accommodation — your spouse/friend stays for free.

Plus, private driver Florence airport pickup/dropoff + hotel transfers.

Plus, full access to Gigi Guides.

Plus, front-row seating at the event.

Plus, unlimited email support for trip planning.

Plus, one 30-minute call with Italian Fix founder, Bianca Gignac.

Invitation to this event is contingent on the approval of your application.

APPLY NOW

*Your flights are not included. Premium tickets include accommodation. The tickets are non-refundable, but they’re absolutely transferable to another person at any time.